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Strategic Communications

Whether you are trying to influence policy or follow its twists and turns, success demands that your organization effectively engage policymakers, third-party allies, and stakeholders — both internal and external.

TRP Engage is our unique package of tools and services through which we, with our client partners, develop compelling content and tailor its delivery to the audiences that are essential to your success.

TRP Engage can solve your strategic communications needs in a variety of ways, either serving as a standalone public relations firm or as an enhancement to our advocacy or policy work.

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Here are some of the ways we currently help clients harness our communications strengths to more effectively advocate, influence, and inform:
Advocate
  1. Comment Writing Campaigns

    Driving robust grassroots participation through regulatory comment and congressional letter writing campaigns.

  2. Social Media Management

    Creating and maintaining respected social media leadership profiles through Twitter and Facebook.

  3. Infographics and One-Pagers

    Designing creative infographics, "one-pagers," and advocacy documents that transform arcane policy issues into a compelling story.

  4. Paid Advertising

    Devising, designing, and placing impactful advertisements in print and digital formats.

Influence
  1. Op-Ed Placement

    Crafting and placing strategic op-eds that appear both inside-the-Beltway and across the country.

  2. Earned Media

    Executing on earned media and story placement strategies that deliver results.

  3. Public Polling

    Working with established polling firm partners to drive a compelling policy narrative.

  4. Policy Briefings and Roundtables

    Conceptualizing and executing impactful, well attended, and influential stakeholder gatherings in the Nation’s Capitol.

Inform
  1. Website Design

    Building state-of-the art websites for coalitions and issue-based advocacy campaigns — both affordably and fast.

  2. Newsletter Development

    Establishing thought leadership with externally-facing policy newsletters.

  3. Internal Communications

    Formalizing an organization's communications through internal newsletters, slide presentations, and content development.

  4. Video Production

    Choreographing professionally produced videos that provide compelling testimonials to shape the policy debate.

Other Services