Yury supports Thorn Run Partners’ digital strategy, strategic communications, marketing operations, and business development. Working across the firm, she helps strengthen TRP’s digital market presence, communicate its capabilities, cultivate new opportunities, and improve the systems that support relationships and growth.

With more than 12 years of experience across marketing, operations, business development, digital strategy, and community engagement, Yury specializes in translating complex goals and subject-matter expertise into clear positioning, targeted campaigns, and practical growth strategies. She is most at home where ambitious ideas meet the decidedly less glamorous work required to make them happen.

Throughout her career, Yury has led website and social media growth initiatives, developed integrated content strategies, implemented CRM and marketing systems, and helped build digital communities reaching millions of people annually. Her experience also includes audience education, partnership development, digital product management, clinical research recruitment, and cross-functional leadership. This multidisciplinary background allows her to connect strong ideas with the audiences, opportunities, and infrastructure needed to move them forward.

Yury earned her bachelor’s degree in education from the Pedagogical and Technological University of Colombia and has completed professional certification programs in digital marketing and business management. A proud native of Colombia, she is bilingual in English and Spanish. Yury lives in the Charlotte, North Carolina, area with her husband, Kyle; their two children, Andrew and Leo; and their dog, Marky Mark—the household’s most recognizable celebrity.