In today's cover story for CQ Magazine, Thorn Run Partners' Andy Rosenberg and Harriet Melvin discuss how they have adapted to a changing lobbying environment following the 2016 election. “The whole last year has really changed a lot about the way you think about positioning your clients and their issues,” said Melvin. “It’s not just the change in administration, but it is the activism that is now out there.” Rosenberg touted the work that Thorn Run does in building stakeholder coalitions as a part of solving complex industry issues. “How in this cacophony of stakeholders do you get the attention of decision-makers to fix something?” asked Rosenberg. “You build a stakeholder coalition around it. You become the thought leader on the issue and then you convene other stakeholders and thought leaders.” The article also highlights the role that TRP Engage plays in executing strategic communication plans for clients.
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